There has been a lot of news in the last two days. That is, Amazon and TikTok work together.
After all, these two people who used to be enemies have now become “lovers” who can hold hands.
That’s why many people are surprised.
Now that things have happened, we as cross-border e-commerce sellers need to solve three things:
What is the nature of this matter?
What does this matter have to do with our sales staff?
As sellers, what should we do next?
Let’s first take a look at the official Tiktokt post.
As shown in the picture:
Tiktotk officials made it very clear: Tiktotk users can now directly purchase Amazon products within the app without having to go to Amazon’s website to purchase. This greatly promotes the purchasing desire of Tiktotk users!
Because the ordering operation has become easier and more familiar, and almost everyone in the United States has an Amazon buyer account, in fact, many people don’t know:
TikTok’s main revenue still comes from advertising. This is a win-win cooperation between Amazon and TikTok.
Here I am posting the answer given by the AI tool to help everyone understand what is going on.
For Amazon: on the one hand, it has to face competition from Temu, Shein and TikTok.
Cooperation with TikTok seems natural. It is equivalent to Amazon doing official advertising directly on TikTok. Amazon itself must also adapt to the rise of social e-commerce. The current cooperation also adapts to the social shopping needs of buyers.
For TikTok, Amazon already has quite a mature purchasing trust in the hearts of European and American buyers, which can greatly improve TikTok’s business conversion rate.
It is no surprise that over the next year TikTok sellers are preparing to register a store on Amazon. What can our third-party sellers do now?
At an early stage, Amazon officially placed ads on TikTok, but the focus should be on display ads on the seller’s backend.
As shown in the picture:
There is definitely no way at this stage.
Let Amazon Sellers Go Directly to TikTok to Advertise
Only the authorities can do it.
Therefore,
What our vendors can do is SD/DSP advertising in the background.
Screenshot of the red box
It is an opinion expressed by an expert on LinkedIn.
All we can do now is display advertising.
So, as an Amazon seller
You need to make the following three plans:
Amazon’s main image video refers to popular TikTok videos.
Main image video now on Amazon
Most of them are still in the product demo stage and TikTok videos of real people are obviously more attractive.
Only when Amazon’s main image video can be as attractive as TikTok can you stand out among the many TIKtok videos.
2. Amazon Sellers Should Create TikTok Accounts Gradually
Publish posts and videos first to build your account, and it will become a normal phenomenon in the future.
3. TikTok sellers must have a store on Amazon.
Even if you don’t operate an Amazon store, shoppers will definitely be used to ordering from Amazon first. If you don’t, you’ll only be able to watch orders drop.
