Recently, U.S. cross-border e-commerce giant Amazon reportedly announced that the Amazon platform has signed a cooperation agreement with the world-renowned social media application TikTok. Since the effective date of the agreement, TikTok users can be found directly in the TikTok application and there is no gap in the purchase of goods provided by Amazon, without the need for platform-hopping links.
Specifically, when the agreement comes into effect, TikTok will open a port for Amazon, so TikTok users can see Amazon product ads in the “For You” recommendations section, and if they have a desire to purchase, they can choose a quick one-time setup to link their Amazon personal account to their TikTok account. Associate.
As long as the account is successfully linked, TikTok users can see the details of the products advertised by Amazon, real-time pricing, Prime membership status, estimated delivery time and other specifics in the Recommendations section, and complete the transaction on Amazon’s advertised products as they wish. Of course, if they don’t like the feature, users will be able to unlink their Amazon personal account at any time later by clicking on unlink in the settings.
For this partnership, both Amazon and TikTok agree that it creates a very comfortable and smooth shopping experience for users, “allowing them to discover, browse, and purchase items on TikTok at their leisure.”
In fact, TikTok is not the first e-commerce platform to embark on a deep partnership with Amazon.
As early as the end of 2023, Amazon reached an agreement with Snap TikTok Downloader and Mate, which stipulates that users on Snap’s Snapchat and Mate’s Facebook, Instagram and other social media platforms can buy the Amazon products they see directly inside the app. Also, TikTok is not the only one Amazon is partnering with this time around, as reports indicate that Amazon and Pinterest, a well-known photo version of the social media platform, have also signed a similar agreement.
It can be seen that Amazon is trying to attract more potential consumers of social media through the power of TikTok, Facebook and other social media platforms. According to Amazon representatives, the implementation of this shopping advertising model has increased the click-through rate of Amazon’s products by 70%, which has strongly contributed to the growth of Amazon’s related merchandise sales performance.
It is very happy that, in addition to relying on established social media platforms, in recent years, Amazon has also actively explored the discovery in the field of social e-commerce, and has made a lot of progress.
Let’s say, in May last year, Amazon announced that it would open an Inspire function in the United States region. The function has social, interest, interaction and so on, supports picture and video information flow push, can let Amazon consumers have a shopping experience while shopping;. The time came to the beginning of this year. Amazon is also in Europe and the United States, Latin America, multiple markets online with a new social function — “consult a friend”, “consult a friend”. -“Ask a Friend” allows consumers to ask, view and manage friends’ feedback on shared products in the Amazon app.
All in all, Amazon undoubtedly has very high expectations for its social e-commerce business, and the platform is bound to continue to grow in a number of ways in the future. For sellers, Amazon’s “social + e-commerce” new model of continuous exploration and discovery, will also bring more business dividends. Sellers may wish to seize the opportunity to make use of the power of the platform to make their own performance more double.
